We Matter: Promoting mammography among Black women, a video campaign to remind women that they matter to their friends, family, and community. 

See Videos Here

The prototype will support young Black men to normalize conversations about mammography screening with the women they love.

'This prototype is based on the collective thinking of the Black men serving on the GAPS Men Matter Co-Design Team in Spring 2023. 

The Team explored these  questions:  How Might We

• Create opportunities for young Black men to learn about Black women’s breast health.

• Practice ways to build strong, safe, and caring relationships with the women in their lives so crucial conversations about breast health can happen.

Using videos and print collateral produced by the MN Breast Cancer GAPS Project (GAPS), Neighborhood HealthSource (NHS) and GAPS launched a three-month campaign (November 2023-January 2024) to increase mammography rates through messaging and process improvement at the NHS Fremont Clinic. 

NHS is a federally qualified health center (FQHC).  Several innovative media platforms are being tested.

Saturday, Sept. 30, was a gorgeous Fall Day for our first LIVE LAUGH LEARN event in partnership with Sister Spokesman and Tracey Dillard-Williams, publisher of the Minnesota Spokesman-Recorder.

Over 100 women enjoyed music, food, games, shopping with small business vendors, and prizes.

GAPS team superstars Lashonda Soma, MD, and Natasha Hollowell, RN, used their experience and medical expertise to help dispel fears about breast cancer screening. They explained what to expect during an exam and how early detection can make a big difference in treatment and recovery.

Blue Cross and Blue Shield of MN, HealthPartners, Hennepin Healthcare, Allina, M-Health Fairview, and SAGE joined us.  

HHC Brooklyn Park Clinic uses the GAPS “What to Expect” and “Myths” videos in patient rooming and through the MyChart system, as well as community outreach.  This qualitative improvement (QI) project is facilitated by a DNP student at St. Catherine University, partnering with the clinic manager.